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Interview: Audrey Neracoulis

Interview: Audrey Neracoulis

Photographer Interview: Audrey Neracoulis


Trailer:

Full interview:

Show Notes:

Thank you for watching this interview with Audrey Neracoulis by the School of Wedding Photography.

Audrey Neracoulis is a Paris based wedding photographer whose work has appeared in Vogue, Glamour, Harpers Bazaar and many wedding blogs including Style Me Pretty. She is currently the subject of a French TV documentary about wedding photography.

Topics Covered:

  • Audrey’s background in corporate marketing

  • Leaving a corporate career to become a photographer

  • How she progressed from vacation photography in Paris into weddings

  • Destination weddings in Paris tend to be smaller, intimate events

  • The personal and creative satisfaction that comes from shooting weddings

  • Branding is everything in a crowded market

  • Branding is a way to be remembered

  • Your brand has to be consistent and real

  • The relationship between branding and pricing

  • Styled shoots define your style and the clients you attract

  • Social media must be synced to your brand

  • The way to approach Instagram

  • Clients don’t miss anything you post

  • The frequency of sharing on Instagram impacts your visibility

  • Shooting film and working with a film lab really defined Audrey’s style

  • Defining a brand attracts one type of client but excludes others so you need to be careful not to exclude too many for your market

  • How Audrey handles burnout

  • Moving beyond weddings to add sources of income

  • Asking for help

  • Collaborating for growth and friendship

  • Developing relationships with planners

  • The importance of time to your success

  • Trust comes with time, good work and being gracious

  • Why Audrey prefers one on one mentoring over workshops

About:

Website: www.schoolofweddingphotography.com

Instagram: http://instagram.com/schoolofweddingphotography

Nicholas Purcell publishes the School of Wedding Photography. He is a father and photographer based in Australia. Since 2014 he has published an annual list of the 100 Best Wedding Photographers in the World. His commercial work has appeared in the NY Times and Harpers Bazaar. The School of Wedding Photography is a blog focussed on helping wedding photographers. Learn and hear the stories from various successful photographers around the world.

Audio:

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